…moi non plus

2012, Interactive sound installation, steel case with wooden side panels, arcade joystick, switches, LEDs, micro-controller, custom electronic circuit, headphone, sheep fur.

The installation in brief

…moi non plus is an interpretation of Serge Gainsbourg's song "Je t'aime moi non plus" in the form of an audio game. By operating the joystick, the human components of the song can be controlled according to selected preferences.

"Martin Bircher’s new installation …moi non plus, whose name alone suggests a dialogue with Gainsbourg’s original intentions, seems to ask that viewers reassess the song’s implicit meanings within the context of the digital age. […] Like Gainsbourg’s song, Bircher’s installation seems to focus on the limits of physical love. But unlike the original, Bircher adds a contemporary digital element, which as the piece suggests, further distorts our human understanding of these limits."
Joey Goldsmith October 31, 2012 The Creators Project

This work was supported by the Finnish Cultural Foundation, Kymenlaakso Regional Fund and the Arts Council of Southeast Finland.

Short video documentation


The game melody

Gainsbourg's song was rearranged in the fassion of vintage game melodies.


Dimensions of the installation (including pedestal)

Height: 115 cm
Width: 75 cm
Depth: 40 cm

Dimensions for shipping (without pedestal)

1 padded case
Height: 42 cm
Width: 52 cm
Depth: 20 cm
Weight: 8.7 kg
1 roll with sheep fur
Length: 60 cm
Diameter: 15 cm
Weight: 600 g

Dimensions of the pedestal

Height: 100 cm
Width: 65 cm
Depth: 30 cm

Technical Requirement

Power socket 230V

Video on Vimeo


Video on YouTube


More photos on Flickr


Article in Kouvolan Sanomat (3.10.2012)


…moi non plus

Memento Mori